Cost
The most defining characteristic that makes colored gems score over diamonds is the cost. In the cost of one diamond ring (I carat diamond) one can have around 7-8 gemstone rings with good quality gemstones in at least 6x4 sizes. So one can own a lot of gemstone jewelry in place of counted pieces of diamond jewelry. Bigger jewelry like bracelets makes much more sense in gemstones than in diamonds for the obvious cost benefit.
Designs and styles
Jewelry in colored gemstones has more fun and character. With the wide variety of colors and hues available, there are a whole lot of designs to choose from. Colored gemstones can be perfect accessories for all occasions from casual wear to sophisticated party wear to every day office wear. Colored gemstones can be combined in different colors to compliment multi-colored dresses.
Variety
Gemstones have a wide range of colors, styles and costs you could choose from to suit your preference. Even if you are looking for a gemstone of a particular kind, you still have a sea of choices in terms of color and quality available. You could also look for specialty gemstones like the star gems, cats eye species etc. With colored gemstones you can be never run out of options when ever you feel like dressing up differently.
Exotic mysticism
Gemstones have been associated to the occult since ancient times. In olden days gemstones were used as talismans to ward off evil and attract good luck. There is a different belief associated to each gem like sapphire is associated to purity in love; aquamarine is associated to happy marriage, emerald to verdure, amethyst to disciplined habits and so on. Gemstones are also believed to provide healing power.
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